
Tuesday, January 22, 2008
My Photography/Writing in the Local Newspaper

Saturday, January 12, 2008
Book Launch Is Wonderful
Thursday, November 29, 2007
Wednesday, November 28, 2007
Temporary Assignment: Travel Reporter

My official job is to review the hotels and write about them as propective wedding and honeymoon destinations. Since neither my husband nore I (both of many-siblinged, middle-class families) had never stayed in a motel better than a Motel 6 before going on our own honeymoon up the coast of California, we both felt pampered when we stayed in an upgraded room with a fireplace and a free matchbox-sized sewing kit.
So, it won’t be hard for the hotels’ public relations representatives to impress me.
Since I’m taking the place of a reporter who had to cancel because of a sick relative, the optional activities are the ones she chose. I consider this a good thing, because I’m a land person who would have gone horseback riding and hiking (activities I already do at home), while she chose water-based activities that sound much more Hawaiian: snorkeling, encountering dophins, more snorkeling, and visiting the the water recycling plant.
In fact, I’m such a hiking-boots sort of girl that I when I pulled my most-likely-to-still-fit bathing suit from the drawer, I discovered that the elastic had given up on me, so that wearing the suit would likely have made the “discover the dolphin” experience one where the dolphins do the discovering. Into the trash can went the bright orange suit. My second choice was a navy-blue suit I bought a few years back when I’d started thinking of myself as middle-aged. This number features bottoms that camouflage a woman’s thighs in gym-short fashion. Unfortunately, the full-coverage-for-the-modest-woman effect only works on shore. Once in the water, the pant legs turn the wearer into an exhibitionist. They inflate, then magically remain inflated like a thick second belly. I packed this suit anyway, as a backup, much like the spare tire it resembles. Then I dug around my drawer until I found my oldest suit, a traditional cut with less coverage but no air-retention problems. Its only defects are straps that slide off the shoulder, but I plan to tie them tightly together behind my head with a shoe lace.
Despite my lack of recent water experience and faulty swim gear, I’ve enjoyed swimming in the past and intend to literally immerse myself in the Kona, Hawaii experience. Within two hours of leaving the plane, I’m scheduled to don snorkeling gear! Kona, Hawaii, here I come!
Friday, November 16, 2007
The Books Are Here!

Last night I had my first official “book signing” at a small group, the Lovely Literary Ladies book club, which I’ve belonged to for about five years. They were gracious enough to read the story in manuscript form several years ago, at a time when it still seemed probable that the book would never make it to publication. How wonderful to celebrate success with women who remember how hard I’ve worked. I even sold copies of my book!
My official book launch party will be December 8, 7 p.m. in Orange, CA. Everyone’s invited:
What: Book Launch Party (music, talk about the creative process, book signing)
Where: Orange Coast Community Church, 632 N. Eckhoff (near Orangewood), Orange, CA 92868
When: December 8, 7 p.m.
To Do: Bring your friends!
Photo:
“Author” Judy Alexander with a stack of boxes full of copies of her novel Desert Medicine.
Sunday, September 16, 2007
What’s It Feel Like to Face Impending Publication?

People ask me, What does if feel like to be a published author? Well, it was really exciting a year ago when I heard that a publisher might be interested in buying Desert Medicine (after six years of trying to sell the book!), and then shortly afterwards I was finally able to sign with a literary agent. But now that I’ve been working with the publisher to prepare the manuscript for publication, it feels like any other job. This disappoints people if I tell them this, and it’s not entirely true. Of course there are some days when post-acceptance life feels incredible. I felt gratified to the point of tears when I saw the most recent layout, which includes 16 of my own black and white photos. The graphic artist did such a great job (thanks, Nick Richardson), placing them in an oval, feathered frame that makes them look antique. I love seeing my manuscript looking like a “real” book. My manuscript is no longer an orphan; she’s now a well-groomed, clean-faced child with a bow in her hair, looking loved and appreciated. She’s grown into the type of child you’re proud to take out in public.
Now, it’s time to arrange for author appearances. I read recently that author Jodi Picoult approaches book readings and signings NOT as a time for self-aggrandizement, but rather as an opportunity to give back to her readers. What a wonderful and generous way of viewing this stage of book publishing. I hope to adopt her attitude for myself.
I’m practicing this be-of-service attitude by teaching a college class at Concordia University in Irvine where it’s my job to pass on whatever knowledge about writing I’ve gained over the past 20 years. I’m thoroughly enjoying the experience, as I remember so clearly how hungry I was earlier in my career to receive encouragement and guidance from an older writer.
So, yes, the life of a “published author” is full and interesting!
Photo: Neighborhood girls after a slumber party in August 2007.
Friday, July 27, 2007
Atlanta Visit Makes Me Feel Like a Real Author

- Connect with “frontliners” (the people working the bookstore counter) and get them to read my novel. Bookstore customers don’t just buy what’s new: They buy what’s good, based on recommendations from a person they trust, such as the frontliner at their favorite bookstores.
- Create a readership via the Internet.
So, my next steps in marketing Desert Medicine (which will be released in November) are to start sending out a newsletter to my email list (create a readership via the Internet) and to visit local bookstores (connect with frontliners).
Sign up for my newsletter about the writing life by sending an email. The first issue will be released July 31.
Photo: I hold the mock-up copy of my novel, Desert Medicine, at Kregel's trade show booth, on July 10, 2007 in Atlanta.
Wednesday, July 04, 2007
Author Plans to Keep Cool in Atlanta

And I’m bringing my camera with me. I’ve discovered that I’m much less introverted if I have a camera around my neck. Yes, I’m resorting to using a security blanket when doing self-promotion, but having observed many other authors’ book signings, I know that writers don’t lack personal tics and dependencies. What about the author who brings her lap dog with her, an
d even gives speeches with the puppy tucked under her chin? What about the author who clutches a Sharpie pen like a dagger to keep fans from hugging her? What about the author who plays the piano on stage instead of reading from his book?Actually, my novel Desert Medicine hasn’t even been released, so I’ll have it easy. I’ll just introduce myself to Christian booksellers and tell them that my novel is coming out in November.
And I’ll try to keep my cool, literally. July might not be the mildest month for an Atlanta trip.
Photo:
My last trip to meet booksellers was to New York in June. I visited Ground Zero and the nearby St. Paul’s Chapel, where the firefighters napped and ate between recovery efforts after September 11, 2001. Visiting this landmark was a very sobering, yet inspirational, experience.
Monday, June 04, 2007
New York, New York

My friend and freelance publicist, Sandra D. Brown from Paris, Arkansas, came to New York with me, which greatly helped me gather the courage to be a self-promoter. My security blanket was my camera, which I carried continually. For some reason, this automatically made me a bolder person than I otherwise would be.
I handed out postcards for my novel Desert Medicine while attendees waited in long lines to receive free, autographed book from a variety of authors. Fortunately most folks were really gracious, and a surprising number of them said “Congratulations” when they found out that this is my first publishing success.
The three key seminars I attended were Meet TV and Radio Producers, Christian Fiction, and Amazon 101.
Radio and TV producers are much more down-to-earth and accessible than I would have expected, and all members of the panel were female! Even though it’s difficult for fiction writers to get on TV or radio, I can see that it’s not impossible. In preparation, I’ve prepared a mock interview, with great help from friends Donovan Helminiak, Sandra D. Brown, and Kelly Harmon. Click here to view.
The Christian fiction panel was very encouraging. Apparently, “spiritual fiction” is a growth area with even mainstream publishers taking an interest in it. I handed out my postcards to fellow attendees, and I was surprised by the big names in the audience (the buyer spiritual fiction for Barnes & Noble, the spiritual fiction reviewer for Publishers Weekly).
At the Amazon 101 seminar, I learned about many ways that authors can work with amazon.com to promote their books. I’ll have to look back through my notes and then begin implementing some of these strategies.
The next step: Get review copies into the hands for reviewers by July. If you’d like an electronic review copy of Desert Medicine (due for publication in November), simply send an email to judy@judyalexander.com.
Photo: For the first time, I got to meet my New York agent (left), Michelle Andelman of the Andrea Brown Literary Agency, in person.
Tuesday, April 10, 2007
I’m an Editing Tortoise

This is who I am as an unpublished writer:
I’m a kitchen-sink writer who includes every remotely related thought and feeling into the first draft of a book, then I go back and try to find a plot and theme and bring those to the surface. My disorganized (I prefer the word “creative”) method of writing is a symptom of my personality, and is paralleled in my wildflower garden (as many weeds as flowers) and my sons’ baby books (two large boxes holding stacks of report cards, drawings, and photos).
This is who I need to be in order to be a published writer:
The most prolific, successful fiction writers say that they love editing because that’s when the “magic” happens and their writing becomes a cohesive novel with foreshadowing and strong motivation. Even though I can’t imagine loving editing my own writing (I find editing is much more enjoyable when I’m editing someone else’s work!), I realize that learning to be a better self-editor is an imperative step in fiction writing, at least if I want to make a career out of writing novels.
But the creative side of me is rebellious. I don’t want to have to go back and pick apart my “art” and then reassemble it again.
To get past my procrastination impulse, I tell myself to review the editor’s suggestions for just a few minutes at a time, then journal about some possible solutions to the problems she’s found. Even if the “magic” doesn’t happen, I tell myself to trudge on.
I’ve heard fiction writing compared to marathon writing. Just when you think the finish line is close, you realize that you’ve still got five more miles to go. No one said that running a marathon would feel good during those last five miles. But how satisfied the runner feels when she finally finishes the race, all the way to the very end.
And if all else fails, I can temporarily take a break from the novel-writing marathon and instead sort through my sons’ baby-book boxes or do some weeding.
Photo: My cousin’s pet tortoise.
Wednesday, March 28, 2007
A Curve in the Road of Life
March 15 I got laid off from my day job, along with about 3,000 other employees. This was not unexpected, as the subprime mortgage industry has been in the news for months and many of our competitors had large layoffs or completely shut down operations. As much as I’d complained that I needed time to write fiction and promote my novel Desert Medicine (due out November 2007), it’s still a shock to my system to have my daily schedule change so dramatically. And then of course, there’s the loss of income and health insurance. Fortunately, I’ll have both for two more months.My plan right now: Keep writing fiction and working on promoting Desert Medicine, but also set up a photography business so that I’ll have some income (first-time fiction writers are not usually paid nearly enough to quit their day jobs, and I’m no exception.) I love photography because it taps into the same need to be creative that my fiction writing does, but it also delivers something that fiction writing can’t: almost immediate gratification.
I owe a big thanks to my recently ended corporate job. Although hired as a writer, I asked for, and was given, the opportunity to take lots of photos, and was also introduced to a professional photographer, Bleu Cotton, tops in the industry, who I was able to observe. That’s when I decided that I’d like to make a career of photography, if given the opportunity. Now that opportunity has arrived.
I’m putting my money behind this new business, having ordered a professional-level camera and lens (Canon EOS 5D and 70-200 IS lens). This will supplement the Nikon D50 with both wide and long lenses that I’ve been using for the past year and a half. I’ll have to drum up some business just to pay for the equipment!
To see my photography portfolio, go to judyalexanderphotography.com
Photo: A Joshua tree stands tall in the fire-burned area just outside Pioneer Town near Yucca Valley, CA, taken at Thanksgiving 2006.
Thursday, March 22, 2007
Fishing for Readers

My trip March 6-8 to Grand Rapids, Michigan went really well. I met the team at Kregel Publications. I was impressed with their operations (they are larger than I expected, with at least 25 folks). They all have a Midwestern sense of understated humor, which I really like. I easily see us working together on the next book. I almost cried when I arrived and saw that the receptionist had put out a sign: Kregel Publications Welcomes Judy Alexander.
I also visited local bookstores, a book club, a writing group, a large women’s ministry at Calvary Church, a Calvin College professor who assists with the Festival of Faith & Writing, and I spoke at a retirement home about the importance of telling or writing your life story, which is what one older woman did with me, thereby inspiring the writing of Desert Medicine. That talk went well, and the activities director told me in an email that I’d inspired several residents to begin writing their memoirs.
I gave most people I met a flower bulb tied with a bow in netting, to which was attached a business card mentioning my website and suggesting they read chapter 6 of Desert Medicine to learn how to plant the bulb. The trip reinforced my concept of myself as an “author,” which was very flattering and fun.
Photo: Fishing in Grand Rapids in early March.
Friday, March 02, 2007
A Young Person Keeps Me Dancing
With the impending publication of my novel Desert Medicine, I've asked a family friend's talented teenage daughter, Kelly, to help me keep on top of the details of juggling a family, day job, fiction writing, photography, church volunteerism, and book promotion. Because she's on the yearbook committee at school, she perfect for this job. As a writer/photographer, my life is the equivalent of being a life-long member of a yearbook committee.
Right now, Kelly is helping to remind me to:
- Send thank you notes, or at least thank-you emails. I know saying thanks is common courtesy, but it's amazingly easy to let common courtesies slide when life is hectic. Carolyn See's book about a career as a writer, "Making a Literary Life," is very adamant about thank-yous. She's right, of course: In an industry that, like most, is built on relationships, only a fool neglects to thank those along the way who offer encouragement, advice, or a listening ear.
- Maintain and add to my personal email list. Since the best advertising for books is word-of-mouth, then anyone who has ever had the slightest contact with me should beware: I plan to let you know that I have a novel coming out in the fall. Kelly and I are using a really wonderful online program to manage out lists and to layout e-newsletters: constantcontact.com. This program was also endorsed by Tom Britt at the January writers' conference in San Diego, who gave a seminar about web-based book publicity.
- Design an e-newsletter to send to my email list. This is where Kelly's yearbook skills are really coming in handy. We're still trying to decide what to include in the newsletter. Columns in the voice of the two main characters in Desert Medicine? The story of how I got published? A how-to article on starting book groups? Articles written by writer friends?
What's it like to work with a teenager who's not your own child? Wonderful! Unlike my own two sons, she's not the least bit resentful about working for me, and in fact, considers this a great opportunity.
My pastor, Rick Rzeszewski, once said (only half jokingly) that parents of teenagers should trade children from age 13 on, and then only return them at age 21. I can see the wisdom in this.
Thank God for the Kellys of the world!
Photo: Dancer students in Tustin, CA.
Tuesday, February 20, 2007
Self Promotion Takes a Mechanic
In my day job, I do “marketing communications” writing at a large company, and I’ve twice taught a college course about public relations, so you’d think that I’d be an excellent at self-promotion. Wrong! It’s one thing to try to promote a product or someone else’s story, and it’s quite another thing to try to package and sell yourself! What’s my “issue” or “message”? Who is my “audience”? Do I have a “platform”?
To help me sell my novel, Desert Medicine, I’ve hired a good friend to be my freelance publicist. She’s originally from my church in Orange Country, but she’s now living in (and loving!) Arkansas. She’s got all the traits of a great publicist: She is intelligent and witty and persistent and has a great phone voice and doesn’t at all mind maintaining Excel sheets of media contacts. So, Sandra D. Brown is giving me the confidence to apply my marketing skills to myself and my novel, Desert Medicine.
I was introduced to the idea of paying for a freelance publicist years ago, when a guest speaker came to the writing class I was taking. Barbara Seranella was a wonderful guest, so straight-speaking and encouraging to other writers. She had a pragmatism about her that was refreshing, reminding us writers (who tend to be thin-skinned and idealistic and unrealistic about the prospects of our “art” being magically “discovered”) that publishing is a business and that we should be willing to invest in our own business and to do the hard work necessary to sell the products (novels) that our business produces. This wonderful woman, who had to overcome an early life of wildly dangerous decisions, beginning with running away from home at age 14o join the hippies in San Francisco, recently died at the too-young age of 50. The world lost a good writer, a kind-hearted but pragmatic mentor, and a fascinating human – a writer’s soul in the body of an auto mechanic.
So, Sandy and I are applying auto mechanics to the business of being a novelist. What are we doing now, eight months before publication of Desert Medicine? We’re putting together:
- Lists of newspaper, radio and TV media contacts
- Lists of book reviewers on amazon.com, bn.com, and booksamillion.com
- Planning to do a mock video interview to post on my website to showcase for prospective TV and event planning specialists my ability to be both informative and entertaining as an interviewee (I’ll have to work hard on this!!).
In the meantime, I’m still working on my “issue.” At the San Diego State University Writer’s Conference that I attended at the end of January, super-publicist Milton Kahn said that a novelist can’t just talk about her novel. For one client, he discovered an “issue”: She’d once picked up a hitchhiker who turned out to be a mass murder. Wow! The lengths authors will go to publicize their books!!
Photo: A man who isn’t afraid of hard work. I rode past on bicycle, and he agreed to let me take his photo.
Friday, February 09, 2007
Publishing Teamwork Begins

I’ve heard it said that writing and editing your novel, and then finding a publisher, may take years (as it did in my case), but that’s still just step one. The next step is encouraging people to buy the book.
Towards that end, the teamwork of book publishing has begun in earnest. I’m working closely with Kregel’s marketing manager. I’ve filled out the forms that she sent me, that will help the team market my novel, asking questions about me and about my novel Desert Medicine (25-, 50-, and 200-word summaries of the book, how did I meet my husband, where would I like to travel.)
My husband Gene took “author” photos of me, using the local Starbucks as a backdrop, because that’s where I spend a lot of time writing.
Now I’m working on:
- Questions for a readers guide for book clubs
- A list of possible endorsers – people, often published authors, who might read my book before it’s published and write something nice and quotable about the book, to be printed on the book cover. One wonderful writer, Paula Huston, has already agreed to read the manuscript!!
- A list of influencers – readers who are likely to tell their friends about my book if given a free copy
Yes, if I think too long about my lack of experience and the thought of all the public speaking ahead of me, I can hardly breathe. But then, life’s not boring!
Photo: Chapman University tower as seen from downtown Orange, California
Tuesday, January 30, 2007
A Publishing Dream Comes True!
How did it happen? In the summer of 2005, I took my Desert Medicine manuscript to the Nebraska Summer Writing Conference in Lincoln, Nebraska. I had completed the manuscript in late 2000, after five years of research and writing, but had been unable to sell it. At the conference, writer Brent Spencer persuaded me not to give up on the novel, and gave me valuable advice on how to strengthen the story. In April 2006, I submitted sample pages of the rewritten novel along with a marketing plan to the Festival of Faith & Writing in Grand Rapids, Michigan, where the editor for a small publishing house, Kregel Publications, expressed an interest in seeing the entire manuscript.
A week ago, I signed the contract! Desert Medicine will be released in the fall!
Thursday, December 28, 2006
Jesus as Pack Leader

Our family has been renting video recordings of the TV show “The Dog Whisperer.” Cesar Milan trains dog owners to be the pack leader, with the result that formerly high-strung animals become calm and happy, secure in the knowledge that they have a strong leader.
Isn’t there a parallel with humans? Once we accept Jesus as our pack leader, we no longer have to be nervous and angry, because we’re freed from having to depend on ourselves to control everything in our lives. Once we trust that Jesus is concerned about our safety and happiness, we can relax and enjoy this life.
Photo: Santas on motorcycles in
Monday, November 27, 2006
Climb Your Mountain

Someone once came up to me to ask for writing advice. Or at least I thought that’s what the person was asking for. I was flattered to be considered an expert, and threw myself into an encouraging lecture about bravery and technique. I was like a mountain climber, explaining how it’s possible to transform yourself from a couch potato to an outdoorsman.
After feeling that I’d shared many pearls of wisdom, empowering the aspiring writer to draft her book about foster parenting, she ended the conversation with, “I think you should write this book.”
I was flabbergasted. She hadn’t wanted me to point the way up the mountain. She’d been trying to hand me her backpack.
Here’s my advice to myself and others who sometimes am tempted to hand our hiking gear to others and ask them to make the trek through life for us: If you spend your life trying to get out of work, you spend almost as much energy as you would if you did the work, and you end up with nothing to show for that energy.
When I’m feeling lazy or discouraged, I remind myself that the journey isn’t supposed to be easy:
- John the Baptist devoted his whole life to being God’s spokesman, only to languish in prison and then be brought out and beheaded.
- Joseph resisted the Pharaoh’s wife’s advances, but his reward was to be thrown into prison for years and years. Even after he translated the baker’s dream and the baker promised to get him out of prison, the baker forgot to help him.
- Abraham was told that his descendants would number the stars, and then his wife was barren for years and years.
Do NOT wait for someone to rescue you. Do NOT try to hire sherpas to do your climbing for you. Do NOT sit in your tent only a few feet from base camp, bemoaning the fact that no one gives you any praise for making it part way up the hill. If you’ve chosen to climb mountains, then CLIMB.
Photo: Panda at the Beijing Zoo, China, July 2006
Friday, September 08, 2006
Trying the Impossible

At work, I was asked to take a photo to accompany an article. Later, my boss asked me how it went, and it was only then, after I'd already successfully and uneventfully taken the photo, that I realized my boss had expected the subject to strongly object to the photo taking, and that's why I'd been given the job.
Something similar happened years ago when I was an exchange student in Finland, and my host-family sister and her friends went to a neighbor's house to ride a horse. The girls-who all knew so much more about horses than I did and only brought me along because my host-family mother had insisted that they invite me-suddenly became very generous to me. They asked me if I'd like the honor of going into the stall and putting the halter on the horse. I was flattered and quickly agreed. I didn't know what I was doing, and the stall was really dark, and the horse was big, but somehow, after several false starts, and with encouragement from the other girls who stood firmly outside the walls of the stall, I got the halter on and led the horse out of the stall. That's when the girls took over. Only later did I find out that they'd allowed me to put on the halter because they were scared to be in the stall with the horse: It was bad-tempered and usually bit whoever tried to work near its head. My incompetence had apparently distracted the horse from its normal bad behavior.
My point: Good things can happen when you're too naïve to know the task is impossible.
Photo: A local man in the Guogeli section of Harbin, China, July 2006.
Wednesday, August 09, 2006
Growing Up

At La Jolla cove, near the university in San Diego where my older son attended college, I once saw a mother harbor seal nudge her pup into the waves. I'd thought that seals took naturally to the ocean, but that little cream-colored pup, only 24 hours old, screamed as the cold salt water hit his body.
Now that my older son has graduated from college and moved to Europe, I've been thinking about the process of "launching" children into the wide world. Although this son, born of a European father and American mother, was born to swim in international waters, and he threw himself into the deep long before I had a chance to nudge him, I suspect the cold and the salt and the penetrating wet are sometimes a shock.
Photo: Harbor seals at La Jolla, California, in June 2006.


